R.E.D. Alert

The Original Pulsing Third Brake Light

INSPIRED BY SAFETY

Rear End Deterrent Safe Braking System

To protect vehicles and passengers, drivers need a rear end crash deterrent. When the vehicle’s brakes are applied, the R.E.D. Alert emits four eye-catching half second pulses from the third brake light, then remains on.

Dramatically improve the chances of getting the attention of distracted drivers
Protects against Distracted Driving from cell phones, text messages, GPS navigation and audio/video devices
R.E.D. Alert can be installed on virtually any car, truck, or SUV
Effective when needed most, at night and during severe weather

90% of rear-end collisions could be avoided if the trailing vehicle had one extra second. of warning.

Studies have shown that R.E.D. Alert increases the reaction time of the trailing driver by nearly 50%.

Studies showed that a distracted driver is 69% more likely to notice stopping with R.E.D. Alert installed.

Safety Benefits

WHEN SPLIT-SECONDS COUNT

6 million vehicle accidents take place in the United States each year. 40% of those accidents are rear-end collisions. It’s cited that a rear-end collision happens every eight seconds.

When nearly half of all passenger vehicle accidents are rear-end collisions, that adds up to approximately 2.4 million annual accidents. Every year this causes over 2,000 deaths and 950,000 injuries.

Studies show that just a fraction of a second of extra warning will dramatically decrease rear end collisions. Our Red Alert will get their attention.

A dark sedan waits at a rain-slick intersection beneath red traffic lights, its brake lights glowing against a misty, overcast city street.

History and Advantages of Rear End Alerts

When the third brake light (the Center High Mounted Stop Lamp, CHMSL) became mandatory on passenger vehicles in 1986, rear impact crashes were reduced by a dramatic 8.5%.

Within 5 years, the advantage leveled off at 4.3% as drivers adjusted to the third brake light.

National Highway Transportation and Safety Administration

When nearly half of all passenger vehicle accidents are rear-end collisions, that adds up to approximately 2.4 million annual accidents that occur when the driver and/or passengers aren’t expecting it!

Every year this causes over 2,000 deaths and 950,000 injuries. All in total, it will cost Americans $18.3 billion each year and rising.

A worried man and woman inspect a dented white car beside an orange vehicle after a minor collision, appearing concerned at the roadside.

Close-up of a dark vehicle dashboard with a glowing red brake warning symbol—an exclamation mark inside a circle—beside dim icons, conveying an alert.

Emergency Stopping Efficiency

Pumping your brakes during an emergency stop to warn following drivers actually decreases the braking efficiency of today’s sophisticated ABS brakes.

R.E.D. Alert automatically flashes an alert, allowing drivers to apply constant braking pressure for maximum ABS braking efficiency.

A Study By A Major Vehicle Manufacturer Estimates

An extra second of warning would prevent about 90 percent of rear-end collisions.

A half-second of additional warning, would prevent about 60 percent of rear-end collisions.

Even as little as .25 second can decrease stopping distance by 20 feet on a vehicle traveling 60 mph.

Close-up of a brown leather shoe and blue-jean-clad leg resting on a car’s textured floor mat beside the pedals, evoking a calm moment in the driver’s seat.

The Solution

Stop tailgating. By providing more room for everyone on the road by not following too closely, drivers can significantly reduce the chance for accidents.

Avoid multi-tasking. Whether it’s shuffling papers, changing the radio station, applying lipstick, eating a burger or checking a phone call, distractions can increase the chance for accidents. Try to wait.

Brush up on safe driving habits. Prevent rear-end collisions by remembering back to drivers education or a safety course to improve good habits. Remember to double check and pass carefully and obey other traffic rules.

Install R.E.D. Alert device. By adding a R.E.D. Alert device to your car, you’ll make it easier for others to see you on the road. This increased visibility will reduce the chances of being rear-ended by others and contribute to brake light safety.